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Apple readies licensing deals for Cloud service
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By THN News
May 24, 2011
Following the recent unveiling of Google’s own cloud service Music Beta, Apple is expected to launch its own as an extension of its popular iTunes Music service.
Apple is said to have recently finalized deals for music licensing with record label EMI, according to tech news site CNET. The company is also said to be finalizing deals with Sony Music Entertainment and Universal Music Group. CNET had also reported last month that a deal with Warner Brothers was already in the works.
With its launch of a cloud-based music feature, Apple will have finished third behind Amazon and Google in the race to do so. However, finishing last doesn’t necessarily mean bad news for company.
With the news that Apple is readying lucrative deals with top record labels, the company will release its service with key licensing from top record companies, something Google and Amazon have yet to receive. The licensing will give Apple the ability to provide cloud features that Google and Amazon cannot provide due to legal constraints.
Google’s Music Beta was unveiled earlier this month without licensing. Amazon had previously taken a similar approach with its Amazon Cloud Player, which resulted in some record companies exploring legal options against Amazon.
Although it’s been confirmed that deals were being readied, it’s still unknown when Apple will publicly confirm them and when the company will launch the cloud service.
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